LinkedIn adds new checks for fake profiles and work histories
Brief
LinkedIn is adding trust and verification features aimed at making fake professional identities, invented work histories, and company impersonation harder to pull off.
The company is responding to an environment in which generative AI enables imposters to create an entirely made-up professional persona. It reduces the cost of creating convincing headshots, biographies, résumés, outreach messages, and recommendations.
LinkedIn’s new features use verified people and company Pages to help check other users’ claims.
Colleague and classmate vouching: People can confirm that they worked or studied with someone during the period listed on that person’s profile. This confirms an affiliation; it does not rate the person’s ability or recommend them.