Lookalike Domains are an Identity Problem, Not Just a Domain Problem
Brief
By Bill Bradley, Product Marketing
Powerful brands elicit a feeling of trust, a promise of service delivered, and an expectation of what you will get. Adversaries take advantage of that powerful connection as a means to collect username and password pairs for account takeover and payment card information for financial fraud.
With AI and pre-built phishing kits , little technical skill is needed, which compresses the time between registering a lookalike domain and launching it as an active impersonation of your legitimate one.
Traditional brand protection tools miss that a lookalike domain is an identity problem, and isn’t just a trademark problem. When an adversary registers a domain built to impersonate your brand, they’re hijacking your name and using that to target the hard-earned trust that customers, partners, and employees place in your identity.