New Twitter Launches as Startup Claims Elon Musk’s X Abandoned the Twitter Name
Brief
A startup operating as Operation Bluebird, Inc. has launched early access to a new social media service on Twitter. now, positioning itself as a revival of the Twitter brand that Elon Musk’s X Corp. abandoned after its 2023 rebrand.
The company says it is independent of X Corp. and is rebuilding the former “town square” model around user-controlled trust signals, paid access, and an anti-bot focus.
Bluebird’s pitch is direct and challenging: it presents the project as a struggle to take back a well-known internet identity from X, which used to be called Twitter.
The startup says it acquired or is using the name that X Corp. “walked away from,” although its public materials do not establish the scope of its trademark rights, the jurisdictions involved, or whether litigation over the name is expected.