When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel
Brief
Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish?
She joins Gianna and Andy T to talk through what AR looks like for a small team with a small budget, why most companies pay for analyst relationships before they are ready, and what a first year program should realistically look like.